Canadian-British, London-based EDELINE LEE graduated from Central Saint Martins and launched her eponymous label in 2014. She is known for her immersive and performative shows at London Fashion Week.
The designer states that she designs with her concept of the Future Lady in mind: "Female identity is in flux in our generation: modern women live hectic, collaged lives. We can’t automatically subscribe to the possible identities that have been laid out for us historically. Women now are more beautiful, more powerful, more free, stronger, more aware, more capable than any other time in history. Yet, we still have a ways to go before we fulfil our true potential. How does the Future Lady dress? What is it to dress with true power, grace, beauty and dignity in today's world?"