Collection: FRAME

Inspired by the French approach to styling, Frame embodies the idea of “dressed up casual.” Classic pieces that are expertly crafted for a fit and style that fashion mavens and celebrities across the globe have latched onto. 

Rather than launching a brand with a huge product selection, Torstensson and Grede set out to perfect a single product-- blue skinny jeans--which were rapidly adopted by fashion trendsetters like Kanye West and Gigi Hadid. Product by perfect product, they built the brand to be the multi-million dollar, cult-status business it is today. 

Although they now produce four complete seasonal collections of men’s and women’s clothing each year, denim is always at their core. The construction is impeccable, the fit is always on point, and sustainability is at the centre of every decision they make.